End Hits Records and Hot Water Music are excited to present the music video for new single “After The Impossible,” the latest track to be lifted from the band’s 30th anniversary LP, Vows.
Featuring Dallas Green of City and Colour on guest vocals, “After The Impossible” represents a massive stylistic departure for the veteran rock band, and is an ode to a loved one that is deeply missed, be it family, a friend or significant other. The accompanying 1980s fantasy film-inspired music video directed by James Poitier affectionately captures the song’s overall message of friendship, camaraderie and love.
The band had the following to share about the clip: “When we started trying to figure out the concept for this video, the one thing we wanted to avoid was 'man misses woman/woman misses man.' That's been done enough, right? One of the earlier concepts was two friends trying to reconnect. That fairly simple concept went through a few, wild iterations: are the friends maybe vampires? Ghosts? Aliens? Thankfully, we ended up landing on what you see here, which was very obviously inspired by many movies from our youth. We couldn't be happier with it or more thankful to everyone who worked so hard to make it a reality.”