thebronxband

The Bronx are excited to share their new music video for "Side Effects" off their fifth album, simply titled "V" out now through Cooking Vinyl Australia. Directed by Christian Jacobs (MC Bat Commander of the Aquabats / co-creator of Yo Gabba Gabba), the video was filmed in a house owned by renowned photographer and sculptor Adam Wallacavage, whose octopus-shaped chandeliers have earned him global notoriety and have led to exhibitions in Sao Paulo, Rome, London, Miami, New York, and LA.

The Bronx frontman, Matt Caughthran, had the following to share on their creative process: "The idea is loosely based on an old video game called 'Night Trap' where aliens invade a sexy slumber party and you have this cool, room-to-room, live-action scenario in which you try to save the day. The song is about dealing with the side effects of life as a musician/artist; all the things you never saw coming. After finishing a recent UK tour, we flew into Philly to rehearse and shoot thevideo in two days, and the excitement and inspiration, mixed with delirium and exhaustion, onlyseemed to add to the authenticity of the song's lyrical content. This video is truly a labor of love, just like music/art/life should be."

“I think the challenge was to create something engaging and compelling that could have a ‘re-watchability’ factor. By shooting seven different stories that all intersect at the same time (in essence seven ‘one-ers’), we were hoping to capture an overall story that speaks to being in a 
rock band for 20 years and also lends itself to repeated viewing. 

The house in the video is this insane juxtaposition of history, design, modern art, and classic architecture, filled with amazing collections of things, handcrafted and collected. We wanted it to almost be a metaphor for the band itself and it becomes another character within the video; each room has its own personality that really fits the overall concept for the clip. 

Thus, we see the individuals inside the (house) or ‘band’ so to speak, having their own issues and demons they are trying to deal with separately, but then are constantly stuck crisscrossing into each other’s lives. The band was really collaborative, focused and worked hard. I think we made a great team and were lucky to make a great video.”  - Christian Jacobs

Latest News

smlGetUpKids

THE GET UP KIDS Release New Video From "Kicker" EP

The Get Up Kids have premiered the music video for new single Better This Way from the…
smlBeachRats

Bridge 9 To Release BEACH RATS EP (Lifetime / Bouncing Souls)

Bridge Nine is excited to welcome a new edition to its roster: New Jersey's Beach Rats.
smlStreet Dogs

STREET DOGS Release New Track "Other Ones"

Boston’s STREET DOGS are ferociously awaiting the release of their sixth studio album…
smlLizards

THE LIZARDS Release New Track "No Fracture"

Adelaide band THE LIZARDS have released a new track titled "No Fracture".
smlCrippled

Revelation To Release CRIPPLED YOUTH "Join The Fight" 7Inch

Revelation Records has announced a 7 inch pressing of the Crippled Youth "Join The Fight"…
smlIntegrity

Relapse Records Announce INTEGRITY Split LP With KRIEG

Relapse Records will release a split LP for INTEGRITY and KRIEG on August 3rd.
smlGaslight59

THE GASLIGHT ANTHEM Announce "The 59 Sound Sessions"

To celebrate the 10 year anniversary of Gaslight Anthem's "The 59 Sound" album, Side One…
smlBlindJustice

BLIND JUSTICE Announce New Album "No Matter The Cost"

Flatspot Records and Edgewood Records have teamed up to deliver No Matter The Cost, the…
smlHarms way1 by Sarah Dunn

HARM'S WAY Release Video For "Last Man"

HARM'S WAY have released a video for the track "Last Man" taken from their latest album…
smlCultureAbuse

CULTURE ABUSE Debut Video For "Bee Kind To The Bugs"

On June 15, Culture Abuse will release their sophomore album Bay Dream, the band’s first…
smlNERDLINGER 1 680x453

PEE Records To Release NERDLINGER "Happy Place" LP

PEE Records will release the new album titled "Happy Place" for Sydney melodic punks…
smlPagan

PAGAN Announce New Album And Release Video

Melbourne-based blackened rock’n’roll band PAGAN are thrilled to announce their debut…

VIDEO HIGHLIGHT

Latest Tweets

Copyright © 2011 Rest Assured Zine.
All Rights Reserved.