thebronxband

The Bronx are excited to share their new music video for "Side Effects" off their fifth album, simply titled "V" out now through Cooking Vinyl Australia. Directed by Christian Jacobs (MC Bat Commander of the Aquabats / co-creator of Yo Gabba Gabba), the video was filmed in a house owned by renowned photographer and sculptor Adam Wallacavage, whose octopus-shaped chandeliers have earned him global notoriety and have led to exhibitions in Sao Paulo, Rome, London, Miami, New York, and LA.

The Bronx frontman, Matt Caughthran, had the following to share on their creative process: "The idea is loosely based on an old video game called 'Night Trap' where aliens invade a sexy slumber party and you have this cool, room-to-room, live-action scenario in which you try to save the day. The song is about dealing with the side effects of life as a musician/artist; all the things you never saw coming. After finishing a recent UK tour, we flew into Philly to rehearse and shoot thevideo in two days, and the excitement and inspiration, mixed with delirium and exhaustion, onlyseemed to add to the authenticity of the song's lyrical content. This video is truly a labor of love, just like music/art/life should be."

“I think the challenge was to create something engaging and compelling that could have a ‘re-watchability’ factor. By shooting seven different stories that all intersect at the same time (in essence seven ‘one-ers’), we were hoping to capture an overall story that speaks to being in a 
rock band for 20 years and also lends itself to repeated viewing. 

The house in the video is this insane juxtaposition of history, design, modern art, and classic architecture, filled with amazing collections of things, handcrafted and collected. We wanted it to almost be a metaphor for the band itself and it becomes another character within the video; each room has its own personality that really fits the overall concept for the clip. 

Thus, we see the individuals inside the (house) or ‘band’ so to speak, having their own issues and demons they are trying to deal with separately, but then are constantly stuck crisscrossing into each other’s lives. The band was really collaborative, focused and worked hard. I think we made a great team and were lucky to make a great video.”  - Christian Jacobs

Latest News

smlRelapse

Free Sampler From RELAPSE RECORDS

Relapse Records is proud to offer our annual FREE label sampler highlighting another year…
smlAmericanFootball

AMERICAN FOOTBALL Announce New Album

American Football is excited to announce the forthcoming release of their third…
smlJudy

JUDICIARY Announce Debut LP "Surface Noise"

JUDICIARY will release their debut LP "Surface Noise" on January 25th, 2019 through…
smlMeat Puppets

MEAT PUPPETS Reunite And Announce New LP

The Meat Puppets have reunited their original lineup and will release a new LP titled…
smltuning

TUNING (Ex Modern Problems) Release Debut Tracks

Jeremy the vocalist from Dead Hearts/ Modern Problems has a new band and they are called…
smlReflecting

IRRELEVANT "Reflecting And Refracting" Vinyl Press

Resist Records has announced that Irrelevant's "Reflecting And Refracting" will be…
smlbobmouldpress

BOB MOULD Announces New LP And Releases Track

Bob Mould shares the new song “Sunshine Rock” today, along with the announcement that he…
smlArchie1

ARCH ENEMY Premiere "Reason To Believe" Video

Arch Enemy have released a video for the track "Reason To Believe" taken from the album…
smlbuzzcocks

PETE SHELLEY (Buzzcocks) Passes Away

Sad news to hear that Pete Shelley, singer and guitarist with the BUZZCOCKS has passed…
smlMadSnake

MAD SNAKE Release Debut Track "Bored And Wasted"

Mad Snake are a new band based on the Central Coast & Newcastle playing a grungy punk…
smlamerican steel state of grace 450

Fat Wreck To Release New AMERICAN STEEL 7 Inch

Fat Wreck Chords have announced a surprise comeback 7 inch for AMERICAN STEEL set to be…
smlLaDispute1

LA DISPUTE Announce Release Of New Album "Panorama"

La Dispute have announced their fourth album Panorama available March 22nd via Epitaph…

VIDEO HIGHLIGHT

Latest Tweets

Copyright © 2011 Rest Assured Zine.
All Rights Reserved.