thebronxband

The Bronx are excited to share their new music video for "Side Effects" off their fifth album, simply titled "V" out now through Cooking Vinyl Australia. Directed by Christian Jacobs (MC Bat Commander of the Aquabats / co-creator of Yo Gabba Gabba), the video was filmed in a house owned by renowned photographer and sculptor Adam Wallacavage, whose octopus-shaped chandeliers have earned him global notoriety and have led to exhibitions in Sao Paulo, Rome, London, Miami, New York, and LA.

The Bronx frontman, Matt Caughthran, had the following to share on their creative process: "The idea is loosely based on an old video game called 'Night Trap' where aliens invade a sexy slumber party and you have this cool, room-to-room, live-action scenario in which you try to save the day. The song is about dealing with the side effects of life as a musician/artist; all the things you never saw coming. After finishing a recent UK tour, we flew into Philly to rehearse and shoot thevideo in two days, and the excitement and inspiration, mixed with delirium and exhaustion, onlyseemed to add to the authenticity of the song's lyrical content. This video is truly a labor of love, just like music/art/life should be."

“I think the challenge was to create something engaging and compelling that could have a ‘re-watchability’ factor. By shooting seven different stories that all intersect at the same time (in essence seven ‘one-ers’), we were hoping to capture an overall story that speaks to being in a 
rock band for 20 years and also lends itself to repeated viewing. 

The house in the video is this insane juxtaposition of history, design, modern art, and classic architecture, filled with amazing collections of things, handcrafted and collected. We wanted it to almost be a metaphor for the band itself and it becomes another character within the video; each room has its own personality that really fits the overall concept for the clip. 

Thus, we see the individuals inside the (house) or ‘band’ so to speak, having their own issues and demons they are trying to deal with separately, but then are constantly stuck crisscrossing into each other’s lives. The band was really collaborative, focused and worked hard. I think we made a great team and were lucky to make a great video.”  - Christian Jacobs

Latest News

smlRRbybev

Randy Rampage (D.O.A / ANNIHILATOR) Passes Away

Sad news to hear that Randy Rampage, former bassplayer for D.O.A. has passed away at the…
smlfuckedup johnlondono1

FUCKED UP Premiere Video For "Normal People"

Long-running Canadian hardcore punk collective FUCKED UP will unleash a forthcoming…
smljoyce manor

JOYCE MANOR Release New Video From Upcoming LP

On September 21, Joyce Manor will release their fifth full-length effort, Million Dollars…
smlsaves the day new album 9

SAVES THE DAY Announce New Album And Release Track

Equal Vision will release a new album for SAVES THE DAY titled "9" on October 26.
smlChadPrice

CHAD PRICE (ALL) To Release New Solo Record

Chad Price, legendary frontman for ALL, Drag the River and most recently A Vulture Wake,…
smlJoeStrummer

JOE STRUMMER (The Clash) Unreleased Recordings Comp

Caroline Australia is proud to announce the release of ‘Joe Strummer 001,’ the first…
smldownpour

DOWNPOUR (Shadows Fall / Unearth) Debut New Track

Downpour, the band featuring vocalist Brian Fair (Shadows Fall, Overcast) has released…
smlFakenEws

FAKE NEWS Release Video For "Failures"

Gold Coast melodic punk rock band FAKE NEWS have released a video for the track…
smlgrowldoco

Teaser Released For Death Metal Doco THE GROWL

A teaser for a documentary on the history of Death Metal, titled THE GROWL has been…
smlDarkFair

DARK FAIR Release Video From Poison City Debut LP

Serving as a taster to their forthcoming LP, out later this year on Poison City Records,…
smlJesus Piece

JESUS PIECE Reveal New Track "Punish"

JESUS PIECE presents their violent debut LP, Only Self, now confirmed for release August…
smlDeicideJune2018

DEICIDE Release New Track Off "Overtures Of Blasphemy"

Death metal icons, Deicide, have returned with Overtures Of Blasphemy, which sees the…

VIDEO HIGHLIGHT

Latest Tweets

Copyright © 2011 Rest Assured Zine.
All Rights Reserved.