Bad Religion have released a video for the title song of their new album True North.  The simple yet evocative clip features an iconic young punk listening to the band’s music alone in his room while getting ready to go out, a powerful visual that flawlessly captures the unassuming yet crucial moment so many of the band’s fans have lived. 

As director Zach Merck explains "I wanted the video to simply capture a feeling that every single one of us has had throughout our years. This is a band that has directly influenced generation after generation of punk rockers, and punk music in its truest form is something that we have and understand that the masses never will.  There is something very special and personal about discovering the music on a new album, especially with Bad Religion, so that's what this video concept became – that intense private moment that happens to all of us….alone with our music, inspired by the lyrics...us against the world."
 
Bad Religion’s new album True North was released to widespread critical acclaim and has proved their highest charting release to date. The record celebrates the power of cogent punk in the face of personal pain and adversity and is of the band’s most emotionally accessible albums. Sonically the record revisits and refines the fast melodic Southern California sound Bad Religion helped to define on classic albums such as Suffer, No Control and Recipe For Hate, a sentiment only reinforced in their new video.
 
As band guitarist and songwriter Brett Gurewitz offers, “True North in many ways is Bad Religion getting back to where we're from.  The video tries to capture what that looked like for us and a thousand other kids; maybe even some kids today."